Soap Operas Turning To Internet To Stay Alive Despite Dwindling Interest

NEW YORK (CBS) ―It's the end of an era, and for many soap opera fans, the end of a wonderful world. The long-running daytime drama chronicling the ups and downs of life in the fictional town of Oakdale is pulling up stakes, and experts say the move could mark a trend that sees television soaps adapt to the digital world.

Gone, yet Soap Opera Digest said don't count the genre out.

"People are already starting Web soaps, that's just in its infancy. We're gonna see where it goes," said Leahey. "It has to be turned into a business model. I do think there's huge potential there. I think if we can deliver the content where people are instead of expecting them to sit in front of their TVs, there's hope."

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