From the Associated Press.

Procter & Gamble Co., whose sponsorship and production of daytime TV dramas helped coin the term "soap operas," has pulled the plug after 77 years. Instead, the maker of Tide detergent, Ivory soap and Olay skincare is following its customers online with a big push on YouTube, Twitter and Facebook.

"The digital media has pretty much exploded," marketing chief Marc Pritchard said in an interview. "It's become very integrated with how we operate, it's become part of the way we do marketing."

The last P&G-produced soap opera, "As The World Turns," went off the air in September. The show was the leading daytime soap for decades, but had lost some two-thirds of its audience at the end.

When the curtain rises on the revival of How to Succeed in Business (Without Really Trying) this coming spring, Michael Park will appear as Bert Bratt in the production according to CBS Soaps in Depth.

Heading the cast will be Daniel Radcliffe of Harry Potter fame in his Broadway debut along with Emmy winner John Larrroquette.  Previews begin on February 26 with the official opening March 27 at the Al Hisrchfeld Theatre.

This will be Micheal's 4th appearance on a Broadway stage having previously appeared in Carousel, Little Me and Smokey Joe's Cafe.

More information as it is available can be found at MichaelParkOnline.net

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An inside look at the new series premiering on NBC Sunday, January 9th at 9/8C.  Jennifer Ferrin appears in the show as Dana Faraday, the wife of Vince Faraday, who becomes The Cape.

Find out more information about the show and Jennifer's role in it at JenniferFerrin.net.

EILEEN FULTON AT DON’T TELL MAMA
ONE NIGHT ONLY
"I REMEMBER…OR AT LEAST I TRY"
Friday, December 17th at 7:00 PM

Eileen Fulton, star of the beloved CBS-TV soap opera, “As The World Turns” is returning for one night only to Don’t Tell Mama on Friday, December 17th at 7:00 PM with a holiday show titled: I Remember… or At Least I Try.  The show will be directed by Diana Basmajian. Bob Goldstone is the Music Director with Tom Hubbard on Bass.

Fulton will add her signature flair to such classic standards as River, Blue Moon, and Stormy Weather, among others. She will also perform a special rendition of Santa Man a song in which she wrote music and lyrics.

The show has a $25 music charge with a two drink minimum. Don’t Tell Mama is located at 343 W. 46th Street, between 8th & 9th Avenues. Reservations are required. Please call (212) 757-0788.

More information from Eileen Fulton on Facebook.

Former As the World Turns writer Susan Dansby interviewed Ellen Dolan about how she got her job on As the World turns.

Ellen Dolan was born and raised in Iowa, earned her BA and MFA degrees in theatre from the University of Iowa. While working toward her Bachelor's degree, she spent a summer studying dramatic arts at the Webber Douglas Academy in London.

Her stage career began in repertory theater with such roles as Katrin in Mother Courage.Other regional productions such as Maggie in Cat on a Hot Tin Roof, May in How the Other Half Loves, and Cleya in The Nerd. She was a founding member of the Studio 3 Group, and is currently a member of the Workshop Theatre Group.

Off-Broadway she starred in Sophistry and I Forgive You, Ronald Regan, and has worked in episodic television on such shows as Law and Order SVU.

Ellen joined As the World Turns as policewoman, Margo Hughes, in November 1989, having been asked to consider the part by the late Doug Marland, who was the head writer for the CBS daytime drama.

Off Broadway is giving vampires a go. “Dracula,” the 1927 Hamilton Deane-John L. Balderston play based on Bram Stoker’s novel, which had a hit revival on Broadway in 1977 starring Frank Langella, will have a 13-week run at the Little Shubert Theater starting Dec. 14, with an opening night scheduled for Jan. 5, 2011.

The company will star Michel Altieri in the title role. The cast will also include George Hearn (Abraham Van Helsing), Thora Birch (Lucy Seward), Timothy Jerome (Dr. Seward), Jake Silbermann (Jonathan Harker), and John Buffalo Mailer (Renfield).

Read more about the production at the New York Times.

Welcome: This is a Neighborhood Watch Community  explores the conflict between the power of money and the power of ideas: The Long Island private school that Justin Campbell attends has hired an esteemed English teacher with a famous literary last name. This teacher, who holds very opposite views from Justin's father, quickly becomes Justin's mentor, much to the father’s consternation. This family drama, set in the affluent Montauk community, centers on the power struggle between these two role models, Justin's father, a hedge fund manager with financial power and influence, and Justin's mentor, a man with powerful ideals, and the impact this struggle has on the family and the developing 16 year old that lies between them. Innovative promenade staging brings the audience into the Campbell home and puts theatergoers at the center of the action.