From the Associated Press.
Procter & Gamble Co., whose sponsorship and production of daytime TV dramas helped coin the term "soap operas," has pulled the plug after 77 years. Instead, the maker of Tide detergent, Ivory soap and Olay skincare is following its customers online with a big push on YouTube, Twitter and Facebook.
"The digital media has pretty much exploded," marketing chief Marc Pritchard said in an interview. "It's become very integrated with how we operate, it's become part of the way we do marketing."
The last P&G-produced soap opera, "As The World Turns," went off the air in September. The show was the leading daytime soap for decades, but had lost some two-thirds of its audience at the end.
Our New Mission
Sadly no new home was ever found for As the World Turns. However we will always treasure the wonderful memories in our hearts and keep the World Turning Forever.
Many of the actors we came to love have moved onto the next phase of their careers. So our next mission will be to keep you up to date on where they are now and what they are doing. Many have been busy already and we'll work to update you on that as well as keeping you up to date on where you can see them next!
We also look forward to discussing some of our favorite As the World Turns memories with you!
If you have any additional information we've missed or suggestions for the blog, please contact us.
Many of the actors we came to love have moved onto the next phase of their careers. So our next mission will be to keep you up to date on where they are now and what they are doing. Many have been busy already and we'll work to update you on that as well as keeping you up to date on where you can see them next!
We also look forward to discussing some of our favorite As the World Turns memories with you!
If you have any additional information we've missed or suggestions for the blog, please contact us.
Procter & Gamble Moves From Soap Operas To Tweets
12/09/2010 12:09:00 PM
WorldTurner
Michael Park to Return to the Broadway Stage
12/08/2010 11:35:00 PM
WorldTurner
When the curtain rises on the revival of How to Succeed in Business (Without Really Trying) this coming spring, Michael Park will appear as Bert Bratt in the production according to CBS Soaps in Depth.
Heading the cast will be Daniel Radcliffe of Harry Potter fame in his Broadway debut along with Emmy winner John Larrroquette. Previews begin on February 26 with the official opening March 27 at the Al Hisrchfeld Theatre.
This will be Micheal's 4th appearance on a Broadway stage having previously appeared in Carousel, Little Me and Smokey Joe's Cafe.
More information as it is available can be found at MichaelParkOnline.net
GET TICKETS
Heading the cast will be Daniel Radcliffe of Harry Potter fame in his Broadway debut along with Emmy winner John Larrroquette. Previews begin on February 26 with the official opening March 27 at the Al Hisrchfeld Theatre.
This will be Micheal's 4th appearance on a Broadway stage having previously appeared in Carousel, Little Me and Smokey Joe's Cafe.
More information as it is available can be found at MichaelParkOnline.net
GET TICKETS
A Sneak Peek at The Cape
12/08/2010 12:09:00 PM
WorldTurner
An inside look at the new series premiering on NBC Sunday, January 9th at 9/8C. Jennifer Ferrin appears in the show as Dana Faraday, the wife of Vince Faraday, who becomes The Cape.
Find out more information about the show and Jennifer's role in it at JenniferFerrin.net.
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