Procter & Gamble Moves From Soap Operas To Tweets

From the Associated Press.

Procter & Gamble Co., whose sponsorship and production of daytime TV dramas helped coin the term "soap operas," has pulled the plug after 77 years. Instead, the maker of Tide detergent, Ivory soap and Olay skincare is following its customers online with a big push on YouTube, Twitter and Facebook.

"The digital media has pretty much exploded," marketing chief Marc Pritchard said in an interview. "It's become very integrated with how we operate, it's become part of the way we do marketing."

The last P&G-produced soap opera, "As The World Turns," went off the air in September. The show was the leading daytime soap for decades, but had lost some two-thirds of its audience at the end.

Michael Park to Return to the Broadway Stage

When the curtain rises on the revival of How to Succeed in Business (Without Really Trying) this coming spring, Michael Park will appear as Bert Bratt in the production according to CBS Soaps in Depth.

Heading the cast will be Daniel Radcliffe of Harry Potter fame in his Broadway debut along with Emmy winner John Larrroquette.  Previews begin on February 26 with the official opening March 27 at the Al Hisrchfeld Theatre.

This will be Micheal's 4th appearance on a Broadway stage having previously appeared in Carousel, Little Me and Smokey Joe's Cafe.

More information as it is available can be found at MichaelParkOnline.net

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A Sneak Peek at The Cape

An inside look at the new series premiering on NBC Sunday, January 9th at 9/8C.  Jennifer Ferrin appears in the show as Dana Faraday, the wife of Vince Faraday, who becomes The Cape.

Find out more information about the show and Jennifer's role in it at JenniferFerrin.net.